In recent years, we have seen how the marketing landscape has become more competitive, whether business-to-business (B2B) or business-to-consumer (B2C). Statistics show that 86 percent of B2C marketers and 91 percent of B2B marketers use content marketing to reach their customers.
These days, consumers expect consistent, engaging, and high-quality content from their favorite brands. Not only that but consumers who are scouting for newer and better products and services are likely to try brands with compelling content.
These days, content marketing is a necessity for a modern brand, not only to distinguish itself from competitors but also to stay relevant in their respective industries.
To give you a better understanding of how important content marketing is, here are some of its advantages.
Reasons Why Content Marketing Is Important
1. Boosts Brand Reputation
One of the major benefits of content marketing is how it builds reputation through great quality content. In today’s digital marketplace, businesses need to foster trust with their leads and customers.
Companies can achieve this by building a positive brand reputation. You can establish this brand reputation through the quality of your content.
Essentially, consumers develop their opinion of your brand based on the content they read. When they see your content as something valuable, educational, and engaging, they will start forming the same opinion about your business.
So, the more value you put into your content, the easier it is for your business to gain the trust of your target audience.
2. Increases Conversions
Conversion rate. We often hear this term when we talk about marketing.
Conversion rate simply entails the desired action that you want your site visitor to make. To put it simply, it is when a consumer visits your business website and makes purchases on your online store.
Admittedly, e-commerce these days is becoming more and more saturated as businesses across various industries shift online.
It increases your business’s conversion rate by up to 6 percent with consistent, compelling, and solid content. Furthermore, it is said that before deciding to finalize a purchase, 61 percent of online consumers read blog recommendations.
3. Improves SEO Strategy
Search engine optimization (SEO) is becoming all the more relevant and necessary for your business. Hence, a reliable SEO agency could help you in boosting the visibility of your business online with the help of the most effective SEO strategies.
It is highly recommended that you post consistent content regularly to increase your website’s chances of ranking at search engines, particularly Google. Using keywords is the best way to do this. Although it does not guarantee higher traffic, it elevates your brand’s website ranking.
4. Increases Leads
Lead generation is crucial, especially for small businesses, as they depend largely on consistent traffic to boost sales and brand awareness. These businesses can easily achieve this through content marketing.
What is also advantageous in using content marketing rather than relying on traditional marketing strategies is its costs. Compared with traditional marketing methods, content marketing costs 62 percent less while generating more than three times as many leads.
The affordability that content marketing offers helps businesses maximize their budget. Nonetheless, you should keep in mind that it takes a while to see the results of your content marketing efforts. But you can be assured though that it is worth it.
5. Showcases Expertise
It is only natural for consumers to gravitate towards brands that are experts in their industry when doing business. This is another reason why content marketing is important.
Through content marketing, you can showcase how your brand is an expert in the field. While you provide valuable content, you give readers more informed purchasing decisions. Consumers put a value on brands who could show that they truly understand their pains and know how to address them.
It gives consumers peace of mind knowing that their purchase is worth it. Since you establish yourself as an expert in the field, they are more likely to remember your brand when making a similar purchase in the future, thus encouraging repeat business.
6. Improves Customer Relations
Quality content marketing helps improve customer relations. As mentioned, content is crucial in building trust and boosting brand reputation. It follows that consumers who trust your brand are likely to be repeat customers.
For a lot of small businesses, repeat customers comprise a huge chunk of their source of revenue. Not to mention, loyal customers are 10 times more valuable than newer ones.
Since it is undeniable how important it is to put a value on customer relations, it can never be overemphasized that providing quality content helps retain this strong customer base. This retention boosts loyalty and strengthens the relationship.
Content remains king in 2022. Hopefully, these reasons have provided you with a compelling reason to improve and strengthen your content marketing strategy in the next year. Doing so can help boost your business even further amidst the ever-changing trends in business.