Are you already anticipating the next gaming console? Or maybe you are waiting for the newest album from an artist to drop? That is the power of hype and anticipation, and you should be using that to full advantage for your business. Here are some methods on how you can build the excitement of your customer base.
Have A Built-in Community
If there is anything that will boost your product, it is the enthusiasm of your current customers. Hyping up a product needs a lot of voices, and you are not going to do it on your own. The most persuasive voice is that of a simple customer. People trust their friends and family more than they trust advertisements they see. If you can have these people working with you, then that is a big help. For that to happen, you need to build a community, and there are several ways to do this.
The simplest way is to have a social media page. Thanks to social media, even small companies have a great way to create a community. All you need to do is build a critical mass of people on your page and keep them happy. It sounds easy, but you’re going to need to do a balancing act there. Another potential avenue for community building is your website and forum. Your company website delivers on all the information that you want to spread while your forums build the community. You’re going to need dedicated community forum software to manage the forums properly, but there are several out there that fits your needs. With a community behind you, your product will have a ready-made customer base.
Get Some Influencers And Thought Leaders
Besides your community, you can also get people excited by working with influential people. There are the usual set of experts that marketers go to like journalists in your field, reviewers, and media personalities. People often give the opinion of these people added weight.
Additionally, there are new types of opinion leaders: influencers. These are individuals found on the various social media platforms. Youtube personalities and Instagram celebrities are very popular among a certain demographic, and they can help build hype.
The best way to get these people on board with you is to offer them free samples. A few review copies are worth it and can return a lot of profit if you generate a lot of hype. These people also show off the product in action, which can convince a lot of undecided people.
Start Showing It Off
Showing your product off to the public at large can also generate a lot of hype. The usual venue for these demonstrations is at trade shows. Set aside part of your budget to show up at these events so that you can showcase your upcoming product. It is not just a way to get customers excited but for you to connect with possible distributors. This is important since it will allow you to get more potential sales and have a wider reach. Attendance in a trade show can be expensive, but if you have a good showing there, you can be sure to earn back all of your expenses.
People get enthusiastic quickly, but that excitement wears off fast. If your product launch is months away, you need to keep the hype alive or use the current high to your advantage. This is where taking pre-orders come in. With pre-orders, you immediately capture a part of the market, but you can also use this to your advantage. People who pre-ordered should be able to share their anticipation for the product and convince others to buy. For this to happen, you need to provide exclusive updates and maybe bonuses that they can show off. This keeps your product visible to potential buyers.
Schedule a Launch Event
There is nothing like a big event to highlight a product. Even with the restrictions placed on people nowadays, a launch event can still be possible. Virtual celebrations are possible, and a countdown can further increase the hype. Promotional bonuses on launch day can also have people anticipating the big day and your product.
The excitement of your customers can take your business to the top. You need to ensure that you can retain this excitement and not disappoint them. If you can meet their expectations constantly, you can assure their loyalty to your brand for a long time. Additionally, once you have the structures in place to hype a product, you can use them again to increase enthusiasm for any of your future products.