Using various search engine optimization (SEO) tactics and strategies to grow your business’s online presence is a smart move. Although you’re not spending too much money on paid advertisements and search engine marketing (SEM), you’ll still be able to reach a wider audience through your SEO methods.
However, you mustn’t rely on just one strategy. After all, the success you’ll reap from your digital marketing efforts is a culmination of every method, tactic, and strategy you’ve implemented. Thus, don’t be too reliant on just one or two because you have to constantly be on the lookout for better strategies that will get you one step closer to your goals.
For instance, you start with improving your web design. An attractive landing page can compel the audience to stay because it will pique their curiosity. But it’s not enough to just have beautiful designs; you also need to make sure that your website is SEO-friendly. Here are six reasons why:
Improve Conversion Rates
If your website is more accessible to your customers and prospects, more people will be able to visit it. This can lead to an unprecedented improvement in your conversion rates, eventually leading to higher revenue growth. Plus, it can also increase your business’s profitability.
By making your website the hook, line, and sinker, you’ll be able to convert all skeptical users into loyal customers in no time. But of course, this won’t reap benefits on its own. You’ll have to implement other strategies along with making your website SEO-friendly to drive more success for your business.
Enhance SERP Rankings
The whole point of doing SEO is to rank higher on the search engine results pages (SERPs). This means that if you’re going to make your website SEO-friendly, you’ll have a much higher chance of appearing on top of the SERPs or at least land on a good spot on the first page. This can make all the difference when you’re still growing your brand.
This is because most users tend to only look at the results on the first page. If they don’t find what they are looking for, they will either type in a new keyword or stop searching altogether. This means that if you’re on the second or third page of the SERPs, your site will never see the light of day. And that’s why you have to make your way to the forefront.
Increase Brand Awareness
Raising awareness for your brand is one of the biggest ways to get your name out to the public and on top of people’s minds. When you’re optimizing your content and website following the SEO strategies, you’ll be able to promote awareness for your brand. This way, you’ll be strengthening your brand image and converting prospects into loyal customers over time.
Load Web Pages Faster
It’s not a secret that internet users have a much shorter attention span than goldfish. If they come across a web page that doesn’t load within eight seconds or less, they’ll move on to the next one. This means that you’ll have to do your best to load your website instantly, or else you’ll lose potential customers in the process.
Boost User Experience
An SEO-friendly website is easy to use and navigate. Because all the vital information and content are readily available, users won’t have to scour the website just to find what they need. This makes it easier for users to enjoy the online experience because they don’t have to exert too much effort to access the products or services offered by the business. Therefore, it can boost the overall user experience.
Save Money and Time
If you’re planning to make a mobile application for your business any time soon, starting with making an SEO-friendly website will push you in the right direction. This is because if your website is already optimized for mobile and other devices, it will be much easier to reconfigure it to make a mobile app.
Plus, you can save both time and money in the process because you’ve already begun optimizing your website, content, as well as other information for mobile users. You can also allow your website to be accessed by users using offline browsing, making websites load faster and requiring less battery.
If you truly want to show your customers that you’re determined to make their experience better and more convenient, then making your website SEO-friendly will be the way to go. This doesn’t mean you should stop your social media campaigns and other digital marketing strategies. It should just be an additional method you take to improve your bottom line.