From being just an avenue for personal communication, social media attracted the attention of companies, government agencies, and non-profit organizations. Businesses both offline and online now use social media to connect with their customers, promote their brands, launch marketing campaigns, and carry out recruitment efforts.
Many companies, from the e-learning industry to accounting firms such as ScalingYou, have turned to social media to satisfy their marketing goals and build their brand image. This evolution has opened doors to people looking for jobs in the digital realm. LinkedIn data shows that there is a massive increase in social media positions posted on their website since 2010, with currently over 89,000 social media jobs in the United States.
Here are the things that you need to remember if you are aspiring to become a social media manager:
Understand the responsibilities required for the job
Being a social media manager is a complicated job that requires different hats for different responsibilities. Some of your primary duties are content management, brand development, identifying potential clients, carrying out marketing plans, developing powerful promotion strategies, and analyzing the return of investment. The tasks are overwhelming, and you need a great deal of patience, thirst for learning, and commitment to become successful in this digital career.
Remember that social media is an ever-changing industry
If you are looking for a safe role and hate surprises, a social media manager job is not a good option. Social media is always changing. The changes are brought about by rife competition, users’ privacy concerns, and a shift in the social media platform’s policies. At present, some brands are struggling with only a 48% return on investment with their current marketing strategy. They need to adapt to the industry’s changes if they want to be on top of their game again.
Expect challenges and know how to overcome barriers
A lot of people perceive the job of a social media manager to be super easy. They think that the digital manager spends the entire day goofing around Facebook and other digital channels. The truth is, social media management is an extremely demanding job. Social media experts say that one of the top challenges is having minimal time to develop exciting content and staying up-to-date daily. Staying optimistic and inspired despite the endless struggles is a problematic part of being a social media manager. You need to have a healthy heart and a creative mind to battle and triumph over these challenges.
Build an online community
Build your pages on highly popular social media channels, including Facebook, Twitter, LinkedIn, and Instagram. Having these social media accounts will allow you to practice and hone your skills in engaging in an online community. You can win your interviewer’s trust by talking about this experience in the job interview.
Join a course in social media marketing
Elevate skills essential for your role as a social media manager and enrich your knowledge about digital marketing by attending short classes. This will show your prospective employer that you are equipped with the skills needed for the job.
The position of social media manager is a vital necessity for businesses. Update your skills so that you’ll have better chances of landing your dream job.