Some people dread the thought of putting on the same thing every day at work. But there’s a reason wearing the same black or gray shirt works for people like Steve Jobs and Mark Zuckerberg. There’s a science behind that. Wearing a uniform eliminates one decision that you have to make in the morning. When you’re as big as someone who develops Facebook, you have to streamline your fashion options.
If you’re running a business, you can check out custom clothing manufacturers that can create customized and even personalized uniforms with your company logo, company motto, and the names of your employees. Some companies even put the list of their products and services on the back of the shirt as a way to advertise them.
When customers see your employees wearing the company uniform, their brains will automatically make the connection between them and the company. The customers will be able to identify with your employees, thus making it easy for them to remember your brand. This is a brilliant strategy to raise awareness for your brand.
It is easier for customers to trust an employee assisting them when that employee wears the company’s logo on their shirt. This is an effective use of the business wear. The consumers are not going to trust only the company and the brand bu the employee assisting them as well. This leads them to the sales funnel.
For industries such as construction, manufacturing, and road safety, uniforms are not only used for brand identity. They are also used for the safety of the employees working in the company. If the workers handle chemicals and hazardous substances, for example, they need safety goggles and gloves. The same goes for those working in the industries of pest control, garbage collection, recycling centers, and public health.
Wearing the same type of clothing as your coworkers promotes team building and improves team spirit. No matter how high a person is up in the corporate ladder—whether that person is the manager, the supervisor, or the crew—wearing uniforms put everyone on the same level. This is also beneficial for top management because they become less intimidating. This enables employees to communicate better with the management and open up to them about their concerns and issues.
Think of uniforms as roving advertisements. This time, you won’t have to pay a bus company to put your ads on the sides of their buses. People will see your brand’s logo when your employees walk to the local diner to get lunch or when they run some errands on their way home. This is why it’s important to set your uniforms apart by using unique logos, designs, decorations, and colors. You want your uniform to be a standout in a crowd.
Uniforms are more economical for your employees. They don’t have to invest too much in their work clothes because the uniforms are provided for them. Also, they don’t need to spend as much time in the morning or the evening preparing their clothes. As a result, they may get more rest and become more productive at work.